PPC serves as a paid advertising method where advertisers pay a certain amount when their ad is clicked on, whereas CPC serves as a financial metric to measure the overall cost of each advertisement click for the campaign. PPC vs CPC: What’s the Difference?Īlthough PPC and CPC are indeed used together in marketing campaigns, they are not one and the same. It can also be used to measure the performance of your ad. The CPC metric can be used for a certain keyword, or it can be applied to your entire advertising campaign. Therefore, cost-per-click is a financial metric that represents the amount you pay for every click in your PPC campaign. Rather than being a completely different form of advertising model, CPC is actually part of PPC advertising. They appear at the top and bottom of the search engine results page (SERPs). You can see these ads by performing a simple Google search. For this reason, most people turn to Google Ads when they are first starting out with PPC. This number steadily climbs year after year. Google is considered the largest provider of PPC marketing services, as the company generates more than $134 billion in ad revenue. In addition, you can also ensure that your ads are only placed in front of people who fit your overall customer demographic, increasing your chances of a sale. With PPC marketing, you only pay when your ad is clicked on.
This type of advertising model is utilized to insert ads on third-party websites, social media platforms, search engines, and the like. Pay-per-click marketing is a common form of online advertising that is used today to drive traffic from search engines and increase sales conversions. This post is going to contrast PPC vs CPC, allowing you to move forward in the right direction with your business in terms of marketing and growth.ĭownload this post by entering your email below Do not worry, we do not spam. The reach is vast, and the return on investment can be great (potentially $2 for every $1 you invest), but if you don’t know what you’re doing, you can quickly lose money. Therefore, the meaning of PPC (pay-per-click) and CPC (cost-per-click) are crucial pieces of jargon in the world of digital marketing, as they are necessary tools to growing your business.īoth pay-per-click and cost-per-click marketing can help you reach millions of different people worldwide in mere minutes. You may even be confused if you know the meaning of them! After all, PPC and CPC tend to be used interchangeably, leading to confusion amongst new advertisers.Īlthough the two are similar, they both have their differences that advertisers must be familiar with in order to succeed. If you aren’t familiar with the two acronyms used in the title of this article, then you may be a little confused right now.
Oh, how we don’t love them, but the online marketing industry sure does.
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